Mar Del Plata

As of June 2026, Mar del Plata has 1,881 active Airbnb and VRBO listings. This represents a 9% increase from the previous year.

The average Airbnb or VRBO in Mar del Plata generates ARS10.6M per year. High-performing properties earn ARS30.9M/year, while low-performing properties earn ARS4.4M/year. Supply growth outpaces revenue growth, suggesting increasing competition amid flat market expansion, while the near-3x gap between high and average performers indicates significant performance variability despite the market's modest 25% occupancy rate.

Airbnb and VRBO can be profitable in Mar del Plata. Average annual revenue is ARS10.6M with 25% occupancy. High-performing properties earn up to ARS30.9M/year. Supply growth of 8.9% YoY outpaces revenue growth of 5.3%, indicating tightening margins as the market becomes more saturated. The threefold revenue gap between high and average performers suggests significant differentiation exists despite flat two-year trends.

The average occupancy rate for Airbnbs and VRBOs in Mar del Plata is 25%. This occupancy level, combined with an average nightly rate of ARS118K, results in a RevPAR (revenue per available room) of ARS23K per day.

4+ bedroom properties demonstrate the strongest performance in Mar del Plata, with annual revenue of ARS24.5M. These properties balance operating costs and rental demand most effectively in the Mar del Plata market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Mar del Plata area. Mar del Plata: Moderate. Municipal registration required through tourism office, tax compliance mandatory. Zoning restrictions in some residential areas. Enforcement is inconsistent - many unregistered properties operate, but city conducts periodic inspections and fines during peak summer season. Growing regulation as STR market expands along coast. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Mar del Plata Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 9% year-over-year, while RevPAR has increased 5%. This indicates balanced supply-demand dynamics. The significant gap between average ($10.6M) and high-performing ($30.9M) revenues suggests considerable performance variance, reflecting competitive differentiation rather than market-wide constraints. With 25% occupancy, the market has capacity headroom despite steady supply expansion.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 63% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Mar del Plata listings include: Kitchen (100%), Tv (98%), Heating (85%), Elevator (60%), Parking (57%). Amenities that boost revenue the most include Pool, Gym, Bbq, with Pool properties earning approximately 75% more (ARS32.6M/year vs ARS18.7M/year).

Monthly estimated revenue per listing in Mar del Plata over the last 12 months: May: ARS296K, June: ARS265K, July: ARS459K, August: ARS345K, September: ARS354K, October: ARS440K, November: ARS779K, December: ARS935K, January: ARS2.1M, February: ARS1.3M, March: ARS521K, April: ARS498K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Mar del Plata is ARS118K, up 29% year-over-year. By property size: 1-bedroom properties average ARS96K/night, 2-bedroom properties average ARS148K/night, 3-bedroom properties average ARS211K/night, 4+ bedroom properties average ARS362K/night. Rates peak in January and are lowest in June.

Guests in Mar del Plata book an average of 22 days in advance, down 23% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 24 days, 3-bedroom: 25 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Mar del Plata Airbnb and VRBO market has seen the following changes: supply grew 9%, revenue per listing increased 5%, occupancy fell 14%, average nightly rates increased 29%, and lead time decreased 23%. The sharp rate increase amid falling occupancy suggests hosts are competing for fewer bookings, while the substantial gap between average and high-performing listings indicates market bifurcation where only premium properties maintain strong performance.

In Mar del Plata, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 26% higher occupancy than weekdays.