Mar Del Plata
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Overview
Annual Rev
AR$13.8m
12 mo avg
↑14%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
AR$112,240
12 mo avg
↑47%
from prior 12 mo
Lead time
22 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
AR$30,815
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Mar Del Plata market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$42,209,926 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +$1••••••• (+•••%) | 🔒 $3••••••• | 🔒 $1••••••• |
| Pool | 🔒 7• (•%) | 🔒 +$1••••••• (+•••%) | 🔒 $3••••••• | 🔒 $1••••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1••••••• (+•••%) | 🔒 $3••••••• | 🔒 $1••••••• |
| Gym | 🔒 9• (••%) | 🔒 +$1••••••• (+•••%) | 🔒 $3••••••• | 🔒 $1••••••• |
| Parking | 🔒 6•• (••%) | 🔒 +$6•••••• (+••%) | 🔒 $2••••••• | 🔒 $1••••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$3•••••• (+••%) | 🔒 $2••••••• | 🔒 $1••••••• |
| TV | 🔒 8•• (••%) | 🔒 +$2•••••• (+••%) | 🔒 $1••••••• | 🔒 $1••••••• |
| Heating | 🔒 7•• (••%) | 🔒 +$3••••• (+•%) | 🔒 $1••••••• | 🔒 $1••••••• |
| Internet | 🔒 5•• (••%) | 🔒 +$1•••• (+•%) | 🔒 $1••••••• | 🔒 $1••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.7 nights)
3 bedrooms (6.5 nights)
4+ bedrooms (6.3 nights)
2 bedrooms (5.7 nights)
Cleaning fee by bedroom
3 bedrooms (ARS 17)
2 bedrooms (ARS 15)
1 bedroom (ARS 14)
4+ bedrooms (ARS 0)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Mar del Plata market averaged 2,193 active Airbnb and VRBO listings, up 31% from a year earlier and up 206% over two years.
An average Mar del Plata listing earns ARS9.8M/year. High-performing listings earn ARS28.5M, while low-performing listings earn ARS4.1M.
Average occupancy in Mar del Plata is 24%, producing RevPAR of ARS23K per available night.
4+ bedroom listings generate the highest average annual revenue in Mar del Plata, at ARS25.1M.
Rules vary across Mar del Plata. Mar del Plata: Moderate. Municipal registration required through tourism office, tax obligations, zoning compliance needed. Regulations exist but enforcement is inconsistent - many hosts operate informally without registration. City conducts periodic inspections and can issue fines, but capacity limited. Growing market has outpaced enforcement resources, though authorities increasingly focused on tax collection and safety standards. Verify requirements for the property's jurisdiction.
The Mar del Plata Airbnb and VRBO market appears broadly balanced. Supply has grown 31% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in January and February; it is lowest in June and May.
The most common amenities are Kitchen (100%), TV (98%), Internet (94%). The strongest positive revenue associations are Bbq (+89%), Pool (+87%), Gym (+60%).
Average daily rate in Mar del Plata is ARS124K, up 28% year-over-year. Rates peak in January and are lowest in September.
Guests in Mar del Plata book an average of 22 days in advance, down 17% from last year. Booking windows range from 21 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 29% higher than weekday occupancy.