Luján De Cuyo

As of June 2026, Luján de Cuyo, Mendoza, Maipú have 628 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Luján de Cuyo generates ARS19.2M per year. High-performing properties earn ARS56.6M/year, while low-performing properties earn ARS5.2M/year. Declining supply coupled with flat revenue suggests tightening availability, yet the wide performance gap indicates substantial differentiation among properties rather than broad market strength.

Airbnb and VRBO can be profitable in Luján de Cuyo. Average annual revenue is ARS19.2M with 28% occupancy. High-performing properties earn up to ARS56.6M/year. Declining supply paired with flat revenue suggests tightening availability, though modest occupancy rates indicate substantial untapped demand. The nearly 3x gap between average and top performers signals meaningful differentiation opportunities in a market with room for growth.

The average occupancy rate for Airbnbs and VRBOs in Luján de Cuyo is 28%. This occupancy level, combined with an average nightly rate of ARS190K, results in a RevPAR (revenue per available room) of ARS40K per day.

4+ bedroom properties demonstrate the strongest performance in Luján de Cuyo, with annual revenue of ARS48.7M. These properties balance operating costs and rental demand most effectively in the Luján de Cuyo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Luján de Cuyo area. I don't have reliable, current data on short-term rental regulations or enforcement reality for these specific Mendoza Province municipalities (Luján de Cuyo, Mendoza city, Maipú). Argentina's STR rules vary significantly by municipality, and enforcement information for smaller jurisdictions is rarely documented in accessible sources. I'd need local municipal codes and on-the-ground enforcement reports to provide accurate classifications. I recommend contacting each municipality's tourism or licensing office directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Luján de Cuyo Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 12% year-over-year, while RevPAR has increased 5%. This indicates healthy demand growth outpacing supply. The significant gap between high ($56.6M) and average ($19.2M) revenues suggests substantial performance variance across properties, reflecting a market where differentiation directly impacts returns despite moderate 28% occupancy levels.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Luján de Cuyo listings include: Kitchen (98%), Tv (93%), Heating (89%), Air Conditioning (87%), Bbq (84%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Pool, with Hot Tub properties earning approximately 107% more (ARS67.1M/year vs ARS32.3M/year).

Monthly estimated revenue per listing in Luján de Cuyo over the last 12 months: May: ARS679K, June: ARS541K, July: ARS1.1M, August: ARS730K, September: ARS769K, October: ARS1.1M, November: ARS1.3M, December: ARS1.9M, January: ARS1.7M, February: ARS1.9M, March: ARS1.6M, April: ARS1.3M. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Luján de Cuyo is ARS190K, up 23% year-over-year. By property size: 1-bedroom properties average ARS100K/night, 2-bedroom properties average ARS145K/night, 3-bedroom properties average ARS213K/night, 4+ bedroom properties average ARS460K/night. Rates peak in December and are lowest in June.

Guests in Luján de Cuyo book an average of 34 days in advance, down 12% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 31 days, 3-bedroom: 38 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Luján de Cuyo Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing increased 5%, occupancy fell 3%, average nightly rates increased 23%, and lead time decreased 12%. The supply contraction combined with rising nightly rates despite falling occupancy suggests hosts are pursuing premium positioning rather than volume—a strategy validated by the significant revenue gap between high and average performers, indicating market stratification favoring differentiated properties.

In Luján de Cuyo, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 32% higher occupancy than weekdays.